Monday, April 15, 2019

Nielsen Radio Survey (Part 6)

Nielsen has it down to a science. Before I even completed the survey, I got a reminder letter with more crisp dollar bills, explaining the importance of the data, and reiterating for an Nth time that I have $10 coming to me if I can return the diary in under 3 weeks.

It's hard to imagine that there are people that get this far but fail to mail a postage-paid envelope to collect the $10. But I am sure it happens.

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