The Bone Fone makes for a cautionary tale in radio marketing. While bone-conduction headphones have a loyal following today, they have a predecessor which didn't catch on as well. William J. Hass patented the original design (US4070553A) in 1977. Hass wasn't a marketing guy. He was an actual engineer from Illinois-Chicago College of Engineering, through he later pubished a coupel books on finance and private equity. He had an intermediate design which he filed in December of 1979 (USD261511) Figure one is described as "...a perspective view of my new design" in that patent he also described it as a "ornamental design for a radio receiver." He wasn't patenting the technology, only the product design.
Hass filed his third patent (USD268675S) for the Bone Fone November of 1980, a year after he began selling it. But I need to point out that the IP stood on shaky ground. Bone conduction was discovered in the 15th century and was written about in detail by physician Jean Marc Gaspard Itard in the 1820s. In the 20th century Hugo Gernsback created a type of bone conduction hearing aid called the Osophone (US1521287) which required biting down onto a rubber "stop cushion." He he later refined this into the Phonosone [SOURCE] which awkwardly clamped to the forehead like someone wearing their headphones defiantly wrong. It's hard to say which, if any of these Hass drew on for the Bone Fone but three patents for bone anchored hearing aids were issued in 1977. [SOURCE] That roughly fits the timeline.
![]() |
| Radio Craft March 1934 |
I have examined the patents and all too many images of different Bone Fones and only ever seen two models: the BP-1 and the BP-1M. The latter is a AM-only version they marketed as "NUTS". It sold for $39.95 compared to the original AM/FM $69.95 model. It's kind of an interesting choice to go "AM-only" in 1980 but that was probably the last time anyone decided to do that. According to the ads there is also a "Neck Fone" which was only $34.95 back in 1981. [SOURCE] I have never found a picture or drawing of that model. Anyway the AM still had a conduction unit which let you tune the conductor between 5 and 16 kHz. It's tone switch only had a nigh and low setting.
All of these models were primarily sold mail order through print advertising by JS&A Group, Inc, lead by Joe Sugarman. They sold pocket calculators, electronic games, digital watches, sunglasses, and later got into Infomercials and even slots on QVC. JS&A sold over 100,000 Bone Fones. But according to an FTC document, they manufactured 30,000 of the AM model and only initially sold 60. They lowered the price but it appears that they had saturated the market with the stereo model.
The audience for the Bone Fone was finite. By 1982 DAK Industries was offloading the AM Bone Fone for $5 each with the purchase of a few blank 90 minute cassettes. Bone Fones also appear in overstock and liquidation type electronics sales ads as early as January of 1982. It was dead. In 1988 the Neck Phone trademark was cancelled for lack of a USPTO filing. By 1994 the Bone Fone was appearing in Collector's Guides, for novelty radios. They were going for about $35 then. You can pick one up used for about $50 today on eBay.
![]() |
| Bone Fone BP-1M "Nuts" packaging |
In the spring of 1979 the FTC began an investigation of JS&A. They had racked up 33 consumer complaints via the BBB. These were about missing products, missing refunds, slow shipments, lost orders. Their catalog was missing some required language about warranties. Honestly it was pretty mundane stuff. Today that might seem like small potatoes, but it was at least notable in the early 1980s. It was enough that they issued a subpoena for the companies records. It was a simpler time, before virtually every transaction was structured to scam the consumer in some manner. Sugarman was both surprised and offended and he decided to fight rather than pay the fine. More here.
This escalated into a Senate Subcomittee hearing to which [SOURCE] Sugarman or associates close to him coordinated a letter-writing campaign with public advertisements in his defense. The committee even remarks on this in their records "A short time later, after further unsuccessful negotiations, rather than comply with the subpoena, JS&A took its case to the public through full-page newspaper advertisements and publication of a series of battle reports and other documents." He has chutzpah I'll say that. But his interest in concealing the records in and of itself is not an admission of guilt. It sure does look bad though.
![]() |
| I want one of these. |
The lawsuit probably had some modest deleterious affect on sales sales of the Bone Fone. While the radio did not figure prominently in the incident JS&A reports their annual sales dropped from 12M to 1.5M between 1979 and 1981. But that was not what killed the Bone Fone. The radio market in the 1970s was very different from that of the 1980s. The Bone Fone could have become the portable radio of choice, but that was not to be. Joseph Sugarman later wrote about it in an marketing text: "It was perfect timing until a product called the Walkman came out and killed our new product. Timing. It can kill a product or make it." Sony released the Walkman in March of 1979. The Walkman ultimately sold more than 250 million units worldwide.
The Bone Fone Corporation donated many records for the designs, drawings, correspondence etc to Auburn University in Alabama. [SOURCE] William Hass died in 2019. Joe Sugarman died in 2022.





















