Pappy Dave Stone

Waylon Jennings called him "the man with the smile in his voice."  Waylon Jennings used to be a DJ himself so he'd be a man to know what that sounds like. On the other hand he was also a diabetic cocaine addict so maybe not. All minor claims aside, David "Pappy Dave Stone" Pinkston had the biggest brag in country music. He is said to have founded country music radio. Sometimes that gets the caveat "full-time country music radio" the claim goes back at least into the early 1970s. It's not true, but what a story it is. I do note that he may have originated the term "country gold" which is used in station branding today.

The claim is dubious since his first radio job at 950 KSEL-AM in Lubbock, TX wasn't until 1946. He was born in 1913 so that makes him about 33 years old— another late starter. That first job by the way was in accounting, he didn't become a DJ until 1947. He hosted the Western Roundup Show, and under his reign it became the station's most popular show, expanding from from 30 minutes to a full hour and Pappy became station manager in 1948. In 1949 he expanded the hours of country music programming and added a live country music show on Saturdays called the Western Jamboree. It grew fast, it started in studio but soon had to move to larger venues eventually ended up in a wrestling arena. Then an airport hanger!

In 1953 he left KSEL and with an  investor named Leroy Elmore, started another station, KDAV. This station was 100% country, though it was just a daytimer. This station was the key to his claim. In that era it was common to run block programming, with programs as short as 15 minutes. But country music had been popular radio fare for decades by then, especially in rural areas. The Grand Ol' Opry has been on air since 1925!  The idea that the format was invented in 1953 is patently ridiculous. Despite that no one has ever been able to confirm the existence of an earlier one. The spoiler is that KDAV even had a rock radio program called the "Rock n' Roll Hit Parade" ...maybe it was 99% country. Waylon Jennings and Roger Miller were both disc jockeys on KDAV, that alone should be close enough.

But Stone did build the first country music radio network. After KDAV he added three more stations: 1310 KZIP-AM in Amarillo, TX; 1420 KPEP-AM in San Angelo, TX; and both  1580 KPIK-AM, and 94.3 KPIK-FM in Colorado Springs, CO. It was the first country music FM in the market. He moved to Colorado Springs and did a 2-hour show on KPIK which he hosted personally until he sold the station in 1978. [At least one book gives these calls wrong with KZIP as KGIT and KPEP as KCBT] Stone used that radio network to propel the popularity of country music. He booked a lot of country music concerts and with his all country network he was able to bring big Nashville acts out to west Texas. He even got Buddy Holly his first recording contract with Decca. 

It's hard to give all the credit directly to Stone. But in 1961 there were 81 full time country music stations in America. Then by 1974 there were 1,020. The format had grown from a regional form to a national one. The formats popularity is said to have peaked in 1995, but there are over 2,000 today. That says something. (The book Cashville by Stephanie Schäfer covers these stats in great detail.) In 1999 Pappy was inducted into the Country Music DJ Hall of Fame, located in Nashville. He died on on February 18, 2004.

Waylon Jennings KLLL

In 1949 12-year old Waylon Jennings marched himself into the studios of 1490 KVOW-AM in Littlefield, TX to audition. GM J.B. McShan liked the kids routine and gave little Waylon a 30-minute weekly program. This was Waylons first band, The Texas longhorns which included Emil Macha on washtub bass and Roscoe Taylor on banjo and according to one source 'a 390 lb mandolin player named 'tiny'. True or not, it's sufficiently mythical to be included here for entertainment value.They recorded a demo at KFYO, and Jennings DJ'd briefly on the "Sunday Party" program on KDAV. When he turned 18 he relocated to Lubbock and got a steady gig behind the mic at KLLL a direct competitor for KDAV. It was there at KLLL that he met Buddy Holly. Buddy recorded a demo at KLLL and if Waylon asn't manning the reels I'll bet he was in the room.

Holly produced two songs for Waylon at Petty Studios in Clovis, NM. Holly played guitar on both, and the record was released on Brunswick in 1959. They became friends and Waylon was hired to be the bassist on Buddy Holly's Winter Dance Party Tour in 1959. That was the fateful tour in which Buddy Holly's plane crash killing him, Ritchie Valens, and the Big Bopper. The tour continued without Buddy with Waylon singing lead. More here.

After that fateful tour Waylon returned to DJing at KLLL. He and his family moved stopped over in Coolidge, AZ where they stayed with his wife Maxine's sister. He got another radio gig this time working for Earl Perrin of Gila Broadcasting on his fledgling radio network. Waylon worked out of KYCY right in Coolidge. KYCY had a strange dual heritage as both a Mutual radio network member and a Network of Arizona Station. Earl Perrin owned the latter. Earl Hickman owned the former.

Perrin ended up owing Gila something like 30,000 dollars and went nearly bankrupt. Waylon exited stage left and went to Phoenix. The stage was calling Waylon he became an outlaw country musician and never went back to radio. His album "the Outlaws" was the first country album to be certified platinum. He died in 2002.