STUPID DJ TRICKS: Part 19

This prank was somewhere between cruel and amazingly stupid.  On May 25th, 1998 102.5 WLTO held a call-in contest.  That night, disc jockey, Jason Hamman aka "DJ Slick" announced that he wanted to thank people who listened to his program through the American Idol finale. He was holding a contest to win 100 grand. He even wrote it up on his blog. His actual written words were "Be caller 10 @ 280-1025 and you'll be 100 GRAND RICHER!!!"

Norreasha Gill won that contest by listening to the radio show into the night and managed to be the 10th caller. She was understadably excited, and began immediately planning on what to do with the money. DJ Slick told her she could pick it up in the morning. But there was no money, the contest was a farce. When Norreasha arrived at the WLTO-FM studios the next morning, she was asked to return that night, when DJ Slick would be there. But when she got home, a message from the station manager was waiting. He explained that she had won a 100 Grand candy bar, not money. When things became disputatious, he offered her $5,000 to settle her claim.

Gill sued of course.  In July she filed a lawsuit against Cumulus Media Inc. in Fayette Circuit Court. It accused them of breach of contract. DJ Slick was not named in the lawsuit, but he did voluntarily resign.

Stupid DJ Tricks Part 4

This is a tad more recent. It all starts with a candy bar, and all ends with pregnant woman suing a radio station for $100,000 dollars in civil court.
Twenty eight year old Norreasha Gill was very excited about winning the contest. Unfortunately when she marched down to WLTO studios in Lexington, they were only prepared to Offer A Candy Bar. Gill was informed to show up at the Central Bank building the next day to receive her prize where she was then told it was simply a prank, that the contest was a “joke” and that she would not be receiving the money.

According to the complainant, DJ Slick, from WLTO-FM announced the 10th caller would receive “100 Grand”. Gill “reasonably believed she would receive $100,000 if she were the 10th caller”, according to the lawsuit. It's fair to say that DJ Slick knew the prize was really not $100,000 and falsely represented the prize with the intention to “cheat, defraud, and play a malicious joke upon plaintiff”.

Gill’s attorney, Lee Van Horn, filed the suit on Gill’s behalf and is seeking not only the $100,000 dollars but interest, punitive damages, her costs, and a trial by jury.

Sadly enough this is not the first time this particular radio stunt has been pulled!