Top 40 begins

The vile radio recipe we call CHR is a direct descendant of Top 40 radio. Top 40 has largely gone the way of the dodo fully replaced by CHR. In evolution when two species compete for the same resources, one eventually has to eat the other.

Top 40 can actually be traced very directly to one man Todd Storz. Storz was heir to the Storz family fortune, from the Storz Brewing Company. In 1940s they were the most popular beer in Nebraska. You have never heard of them because they brewery closed in 1972 after selling out to some drunks in Minneapolis. Point being, the boy had some cash on hand. He wasn't just a rich kid though. Before 660 KOWH-AM, Todd had already worked at KBON-AM as an announcer and for Station KFAB-AM in sales.

Todd owned of KOWH-AM in Omaha with his father Robert H. Storz. You'll see some confusing accounts because he and his father are both named Robert Storz. When Time magazine wrote about him in 1956 and called him "the fasted rising figure in U.S. radio." They called him R. Todd Stortz. They made top 40 sound like crap. The article is well worth reading.

"Storz... allows his stations only 60 records at a time, lets them play only the 40 top tunes of the week, well larded with commercials."

The legend is that in 1954 Todd and his assistant Bill Stewart were at a bar across the street from KOWH-AM in Omaha and he noticed that it's patrons played the same songs over and over. Something clicked in his head He decided that popularity could be measured, and that repetition was key. Storz has told the story a few times, a few different ways. A less popular version has the bar near or on an army base in WWII -same realization, just a little earlier.

Regardless of when or where, I believe the venue. Before that moment, radio stations still used block programming, and a full-service structure reigned. A single station might play Classical, hillbilly, gospel news, and radio dramas in the same day. Here, a machine indicated preference like a ballot box. Todd thought the jukebox was closer to what people wanted to hear.

One documentary completely discards the anecdote and says that in 1950 the University of Omaha performed radio research that indicated that listeners tuned into radio mostly for the music. It more broadly says that Storz was also influenced shows as Your Hit Parade and Lucky Lager Dance Time, programs that already had repetition and rotation. I don't see the theories as mutually exclusive. A programmer can read research and still have a separate eureka moment. Today we take ad nauseum repetition as a given in radio. At the time it was a novelty. His application of it as a format was definitely a first and we know exactly where that happened.

Stortz bought KOWH-AM, a daytimer in 1949. In 1954 Todd took over as PD and launched his brazen new format. It was not rock radio. The mix was simply whatever was popular, there was no loyalty of any kind. they played instrumentals. novelty tunes, pop hits whatever topped the jukebox. I should also note that Gordon McLendon also gets some credit for the invention of Top 40. But he's a Texan, and in Texas they teach that Texans invented and founded everything. McLendon was a great radioman who had many firsts, but Top 40 wasn't one of them.

Todd Storz's died suddenly of a a cerebral hemorrhage, at age 39, in 1964. Todd was inducted into the Radio Hall of Fame in 1987. 660 AM in Omaha today is KCRO-AM a poorly rated Christian talker.

The Rajun Cajun!

Its a long story so I'll try to make it short. France once owned a large portion of America. We purchased it from them in 1803 under President Jefferson for 15 mil. What your history teacher usually skips over is that it was only 1801 when Spain retroceded the entire tract to France . I.e this was not exclusively a French colony.

This massive tract of land was home to a veritable gumbo of ethnicities: French, German, English, Spanish, Russian, Hungarian, Italian, innumerable variety of Caribbean and African peoples and of course the indigenous American Indian tribes such as the Bayougoulas and the Houmas. More here: Creole heritage Center.

These groups mixed, traded and created their own cultures. Specifically I am referring to the Creole. Creole were actually a persecuted minority. They were rejected by popular society and generally misunderstood by white government. Their self-sufficience led them to develop their own languages, their own foods, and most importantly for this post: their own music.
please visit the Cajun French Music association.


There are only two radio stations in American playing Cajun music 24/7.
drum roll please....

1. The Rajun Cajun, KLRZ 100.3FM (also simulcast on KLEB 1600AM.) On Sundays from 7:00pm to 9:00pm they have a program that focuses on Louisiana music and that often per from live.
Here.

2. KBON 101.1 Lafayette, LA (who actually are moving their transmitter from mamou to Lafayette) You can actually listen to them here.

Other radio stations running Cajun programming:
KANE 1240 AM New Iberia, LA (sister station to KLRZ & KLEB)
WBRH 90.3 FM Baton Rouge, LA
KPFT 90.1 FM Houston, TX (sadly they do not syndicate it to the other Pacifica stations)
KBRH 1240 am Baton Rouge, LA
KOOP 91.7 FM Austin, TX (who does a day share with KRVX; gotta do a post on day shares)
KRVS 90.5 FM Lake Charles, LA
KNON 89.3 Dallas, TX (an amazing community station in its own right)
KKAY 1590 AM Baton Rouge, LA
WYNK 101.5 FM Baton Rouge, LA (OVN; they do not list it on their website sadly)
KEUN 105.5 FM Eunica, LA
KLVI 560 AM Beaumont, TX
KCIL 107.5 FM, New Orleans, LA