The expectation by most parties was that streaming services would eat radio alive. Pandora, Spotify, and TuneIn, iHeart, Beats Music, MOG, Napster, Mixcloud, WiMP, Sound Cloud, Hype Machine, Rdio.. and so many others are better able to get into a niche market than broadcast radio. Far better actually, many can be curated for the personal tastes of an individual. Radio cannot do that.But despite the announcements or 2 and 3 years ago I had not found my car dashboard to have changed much. But just a couple weeks ago there was a little side story on Inside Radio. Technology issues have forced General Motors to temporary pull HD Radio out of some GM cars.
"As for the other Chevrolet models that are seeing digital radio disappear in 2015 models, engineers are working to get it back into those cars as quickly as possible. But with the car industry’s 12 to 18 month manufacturing lead time, it could mean the issue will stretch into the 2016 model year. GM has been mum so far about its problem, but the Cadillac announcement may ease fears that the auto industry is rethinking its digital radio strategy."
But then just 6 days ago Radio World covered a related story. GM removed HD from five 2015 models. Consumers still get really irritated about the pauses when switching batch and forth between analog and digital. So for at least a full year the following models will not have HD radios: the Chevy Traverse, Chevy Silverado truck, Buick Enclave and Regal and the Chevy Impala. But in most of those cases they are offering streaming (G4/LTE) connections. Ibiquity of course offered the same benign press release dismissing the changes as a speed bump and reminding us that HD Radio is now available in 177 models...










The multicast idea starts innocently enough. The first HD multicaster was WFAE 90.7 Charlotte, NC. As usual Public Radio paved the way. They experimented with up to 11! channels one day last April. There were only a few models of HD tuners at that tie and I am uncertain if there were ANY that were multicast-capable. The initial talk is about splitting talk programming and music programming into seperate channels, or to have channels of all local traffic information. It all seems so idealist at the time, stations would provide programming because they could, because they wanted to, because their listeners would like it. NPR promises 24 more multicasting outlets by the end of this year. [It's rumored that Phillys local 90.1 WRTI intends to split Their Jazz and Classical programming into two seperate channels eventually. ]