The Pure Oil Band

Edwin F. Goldman 1929

The Pure Oil Program is a bit obscure but it actually hosted Al Jolson's first radio appearance in 1929. So who was this band which launched such a legendary radio career? In the 1920s it seemed like every sponsor needed to have their own radio band. The book And now, a word from our sponsor, by Dorothy Hoober remarks on the 1920s convention: 

"Each program had its own musical group, and they were some times named after the sponsor of the program. Fran’s favorite was a banjo band called the Cliquot Club Eskimos. Cliquot Club was a brand of ginger ale. The Parkers also listened to the A & P Gypsies, the Pure Oil Band, and the Firestone Orchestra."

In the University of Iowa "Goldman Band Library" is a radio script from the Pure Oil Program as it aired on WJZ on November 11th 1925... almost 100 years ago. I'd love a scan but I don't have plans to go to Iowa this year. Short of getting that transcript, let's piece together the story.  

The first clue there is that the document is in the Goldman Band library. That would be Edwin Franko Goldman. (Sometimes spelled Franco) He was born in 1878. According to Boyd B. Perkins, "He first formed the New York Military Band in 1911 with the goal of employing the finest musicians and repertory possible."  That sentiment is echoed in a 1929 Union Banner article on the band:

"Every member of Mr. Goldman’s celebrated Pure Oil Band is a finish¬ ed solo artist on his particular instru¬ ment, and the ensemble has played together for a good many years. Many of the radio audience who have heard Mr. Goldman’s Band on con¬ cert tour, we believe will find in this weekly Saturday evening program the fulfillment of their desire for fine band music and will dial in any of the following stations Saturday evening: WJZ, WJAX, WBT, KDKA, WLW, WRVA, WSM, WMC, WBAL, WHAS, WJR, KYW, KWK, WREN, WEBC, KSTP, WTMJ, WHAM, WSB."

Previously Goldman had played trumpet in New York municipal bands which performed at the New York City parks and piers. Goldman felt that the musicianship was lacking in some of these groups. He gathered musicians he felt were the leading wind instrument players in New York City to discuss  forming a New York Military Band. After a number of private engagements, the new 40-member band began playing public shows on the Columbia University green in 1918. 

In 1923 construction forced their move from Columbia to the Mall in Central park. Starting in 1924 the Guggenheim family donated 76k to make the programs free to the public. The first show of that season attracted an estimated 30,000 people. That year they began broadcasts on WJZ and WGY. By 1925 WEAF was broadcasting them remotely and NBC began broadcasting them on their then fledgling network. They probably had 150 million listeners by 1928.

In 1929 the New York Times published an article quoted an unnamed NBC representative that the Goldman Band was "the victim of commercialism this season" Fewer program sponsors had signed off for the Summer season." there would not be three weekly concerts by the band, as it had been in 1928. Goldman still had a contract with WJZ with Pure Oil for a half hour on Tuesday nights, but he was retreating from radio. But WNYC did still broadcast their show from the park on Wednesday nights. It's clear that this incarnation of the band still broadcast as the Pure Oil band into November of 1929. 

Edwin's son, Richard became conductor in 1956 following his fathers death. The band also changed their name to the Guggenheim Band after their long time sponsor.  The live programs in the park continued until 1969 when they were moved to the Lincoln center for safety reasons. When the Guggenheim withdrew their funding the band name changed again to the Goldman Memorial Band.  The band finally broke up in 2005, now having no original members over private fund raising and a negotiating stalemate between the band's negotiating committee and the board of directors.  

Curt Peterson 1928

The NBC announcer for the program was Curt Peterson. He also did CBS Radio Mystery Theatre, Jones & Hare: the Interwoven pair, Collier's radio Hour, The Gillette Program, The Atwater-Kent Show, The Dutch Masters Minstrels. He was born in 1898 and other than a story about his bad handwriting, little is recorded about him.[SOURCE]  Peterson announced for Radio Mystery Theatre in 1975 when he would have been 77 years old. There are several other Curt Petersons, including the founder of Sabina records, and an engineer at KOVR to name a few. the disambiguation makes it difficult to track his career. But he does appear in the book Golden Throats and Silver Tongues. I did find a head shot from a 1928 radio mag. (above) 

That New York Times article seems to put an end date to this radio tale. But then I found some loose ends... It appears that in 1930 Pure Oil chose to sponsor a new band.  In the 1931 Chicago News daily Radio Station Directory [LINK] it lists Wayne King's Pure Oil Band on KYW. Those references start in 1930. [SOURCE]  The Encyclopedia of American Radio doesn't record an end to the program either. Strangely they call it a The Pure Oil Brass Band, no other attribution.  The Encyclopedia of Old Time Radio makes a passing reference under Richard Himber on the Pure Oil Hour with Eddie Peabody but that was just in 1933. Himber went on to provide music for The Spartan Hour, The Studebaker Champions, Thirty Minutes In Hollywood, and Melody Puzzles into 1937.  In 1935 Pure Oil sponsored the Vincent Lopez orchestra, but I think the band name was effectively dead by 1933.