The first print reference I found to the Humbard family was in the Indianapolis Times, September 5th, 1949. The Humbard family was performing at 4:30 PM on 1260 WFBM. I didn't immediately connect them to the evangelist Rex Hubbard. I'll circle back to that in a moment. I had found a Humbard Family hymnal which was notably hefty compared to most radio hymnals, with 201 pages of mostly Stamps-Baxter hymns. A highly unusual book, the music is all in shapenote musical notation. It bore no date, but the individual hymns have copyright dates. The latest of these are from 1945. I corroborated dates at Hymnary.org. (They need to update their SSL certificate) Anyway, I'd put publication of the hymnal shortly thereafter, probably in 1946-ish. The interior of the cover states "features on ABC and Mutual networks." The NBC Blue Network became the ABC network in 1943 so that tracks.
Interestingly the Humbards didn't seem to publish much of their own music. They seemed to be primarily live performers. In the Radio Favorites hymnal there are zero originals. Most of the
music is by Albert E. Brumley a prolific 20th century, shape note music composer. Almost every hymn in the book is under Virgil O. Stamps publishing. Their earlier work, the 1939 hymnal, Humbard Family Songs, only sports three originals (below). I have not found information on their 1942 hymnal, the Humbard Family Radio Book so there may be a few more originals out there.
- The Blood Done Sign My Name - Alpha Edward Humbard
- One Day While I Was Far Away - Martha Bell Humbard
- Better Than Gold - Martha Bell Humbard
The various members of the Humbard Family put out books, LPs, 78s, 8-tracks, and broadcast on radio and television. I even found a translucent red 10" record. They ran an inter-generational ministry which eventually collapsed in scandal and embezzlement in the 1970s. But I'm more interested in the early radio era than the quaaludes and nose-jobs era. It is with thanks to the 2012 obituary of Maude Aimee Humbard in the Akron Beacon Journal that we can start to piece this together.
Maude Aimee Humbard was born in 1922 in Dallas, TX. She married the Rev. Rex Humbard in 1942. Rev. Rex Humbard's actual name is Alpha Rex Emmanuel Humbard and he was born in 1919 in Little Rock, AR. They settled together in Akron, Ohio, in 1952. Their kids were, Don, Charles and both a Rex jr. and an Aimee Jr.
The father of our Rev. Rex was Rex Alpha Edward Humbard and he was some kind of an itinerant evangelist. His mother was Martha Bell Humbard. Martha and Rex Sr. had 5 children including Rex jr., they were Branson Clement Edward, Anna Mary Esther, Martha Ruth (Davidson), Elizabeth Juanita (Banker), and Margaret Leona Belle. Rex Sr. actually ordained the younger Rex which is how we ended up with a family of traveling musical radio evangelists. This family tree does not even begin to address the husbands and wives, sister-in-laws and brother-in-laws with contributed to broadcasts and recordings like Wayne Jones who was on that red 10-inch. This family needs a flow chart. [LINK] If they didn't recycle names every generation this would be easier. To quote Shupe Hadden (1988)
"He included his whole family in the act - wife, children, and grand children. ...A whole generation grew up with the Humbards, and, for may of them, the Humbard family was a part of their own..."
Branson Clement also became an itinerant musical radio evangelist. He and his wife Priscilla even performed in Canada at 630 CFCO. In 1964 they put out a self-released christian LP "Come Home, It's Suppertime" when they were based in Youngstown, OH. Their twin daughters Drusilla and Susanna handled most the lead vocals. But read the credits carefully, those list Leona Jones and Danny Koker. Leona is a Humbard by birth, Danny is Rex Sr's son-in-law. Leona and Danny had a son also named Danny Koker (Jr). He too is an ordained minister. He would therefore be Rev. Rex Jr's Humbard's nephew. That Danny Koker was the host of Counting Cars on the History Channel.
Anyway, getting back to the Humbards of the 1930s. Purportedly Rex Humbard's religious broadcasting career started on radio in 1932. [SOURCE] If that were true his radio career began at the age of 13 on 1040 KTHS-AM. This is corroborated by the Encyclopedia of American Gospel Music by W.K. McNeil which states:
"Their first and best-known child, the future televangelist Rex Humbard, was born in Little Rock, AR... Of their five later children, the oldest three (Ruth, Clement, and Leona) joined Rex in the first and best-known musical Humbard Family. During the late 1930s, they became radio regulars on KTHS."
Some sources refer to this show as the Saturday Night Jamboree. In the late 1930s that's not possible, because by 1938, KTHS was airing the NBC syndicated National Barn Dance out of WLS on Saturday nights. [SOURCE] The show was picked up by NBC Radio in 1933, so this local jamboree window would have to be short.
KTHS was only briefly a Mutual affiliate in 1938. But they were an NBC Blue affiliate starting in 1929 not switching to CBS until 1951. So it's no surprise to see them airing the WLS National Barn Dance.So If this program existed on KTHS, it had to be earlier. The signed on in 1926, so there is a lot of early to speak of. But I pulled out a Indianapolis Times radio schedule January 23rd 1932 and lists a Barn Dance at 8:30 PM on Saturdays. Notably this is before the WLS program was syndicated. So that might be it.
The Poindexter book clearly states that in 1940 "Humbard Family switched their religious radio program from Hot Springs to KLRA." But schedules in the Radio Movie Guide clearly show they were on both stations at at least into early 1942 intimating they had not fully relocated to Dallas yet. Kevin Keherberg's dissertation [SOURCE] corroborates some of the above. Additionally, Keherberg pointed out the Stamps/shapenote connection on page 186.
"Brumley’s songs were frequently sung by all of Stamps-Baxter’s radio groups—especially after the composer joined the company’s staff in 1937—and KRLD was Stamps-Baxter’s home station."
Then in 1939 Virgil O.
Stamps brought the family to Dallas to play at the state fair. In Dallas
they impressed Pastor Albert Ott leader of the mega-church Assembly of
God. The Humbards were so well received in Dallas that they relocated there,
and stayed for 2 years. [SOURCE] The church's website today claims that the Christ Ambassadors Full Gospel Hour” began on local radio station KRLD. But Mr. Ott also had another program, the Old Camp Meeting on 1310 WRR which dates back to at least 1937. Documents clearly indicate that the shows aired concurrently. Ott's program on Full Gospel Hour program aired on KRLD at 11:00 AM to noon on Sundays which is immediately after the WRR program ended. But even if the Humbards were playing all of Ott's programs I still only come up with three weekly shows, and not the 13 listed in the encyclopedia. In Billboard magazines 1967 The World of Gospel Music
special. It claims that "In
1939 the family moved to Dallas and did 33 radio programs a week for
the Bethel Temple, WRR, and the Stamps -Baxter Music Co., KRLD." So Billboard says 33, the encyclopedia says 13, but I count only 3. You start to get the impression that they were prone to exaggeration.
Their resume isn't all bunk, but clearly there is some incongruity here. The Encyclopedia of Arkansas claims that in the early 1940s, rev. Rex (Jr.) began a daily radio program carried nationwide on Mutual Network and the NBC Blue Network.That Billboard special [SOURCE] goes on to claim they began syndication on Mutual in 1943 and their daily program was carried on 100 stations. In 1944 they were picked up by NBC Blue. There is very little documentation on that syndication. at all save for that single WFBM listing in 1949. But that single listing on 1230 WFBM is an anachronism, as WFBM was a CBS affiliate and they had been broadcasting the Humbards since 1942. Mutual did have 500+ affiliates but mostly either small stations in big markets or just stations in small markets. So airplay there may have been real but poorly documented.
The Humbards also claimed to have broadcast over the Mutual Network for more than 30 years. This is false, not even possible. Their radio career before Akron, OH was under 20 years —total (1932 - 1942). But there is an obvious doorway to the Mutual network on their resume. In 1940 WRR was already a Mutual network affiliate, and they remained one through the whole decade. But the Ypsilanti Daily Press managed to close the loop. Their Feb 14th, 1944 issue lists " Humbard Family" in their "Pick of the Air Today" column. No call letters are included. It lists them only as "BLU" which means the NBC Blue Network: WLW, CKLW, WJBK and WGN. A November 25th, 1943 issue of the same newspaper lists them under the Mutual Network.
Then came the move to Akron in 1952. First they broadcast on 1350 WADC-AM from 9:15 AM - 9:45 AM Saturday mornings and later they added WXEL in Toledo and then 640 WHLO-AM. Strangely the WADC 30-year anniversary booklet barely mentions them, and does not even list them in the 1955 schedule, leaving the impression they were still very much small potatoes. [SOURCE]
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Thank you for your meticulous study of Rex Hummbard history. I remember the antics of this religious rascal...and his downfall
ReplyDeleteThis ministry complex in Cuyahoga Falls included a old folks home and a fancy buffet. My "rich" aunt lived there and one time paid for all 8 of us to eat there. I was a glorious place to visit.
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