
1020 KYW-AM launched a similar program in 1930, no doubt influenced by the Alarm Klok Klub. Theirs was called the "Musical Clock." It debuted on April 14th, sponsored by the Marshall Field Company. Sears picked up the sponsorship in 1935. It's host, Miss Halloween Martin, was just 28 years old. She was a DePaul University grad with a little acting experience who was then working at a news paper. She gave the time, temperature and weather every 5 minutes from 7:00 AM to 9:00 AM, and spun light classical, pop and jazz. In 1934, when KYW-AM moved to Philadelphia, the "Musical Clock" moved to WBBM-AM. The show was finally cancelled in 1944, and Martin crossed the street to WCFL-AM.

Chicago had at least two other "clock-type" morning shows concurrent with Martin's. WMBI a Morning Clock program that started no later than the mid 1940s. It was still running in 1986 hosted then by Bob it ran from 6:30 to 8:00 AM. On November 18th 1941, W75C began simulcasting WMBI’s programs on the FM band. they later changed calls to WDLM and they too carried the Morning Clock. According to author Arnold Passman, writer of The Deejays (mandatory reading) there were plenty more. At WBT-AM, Lee Everett was hosting the "Morning Clock" starting in 1934. At about the same time, in New York, John B. Gambling was hosting the "Morning Clock" on WOR-AM. Some of the programs were more zany than others. At WDAE-AM in Tampa, there was another musical clock program. This one had a time signal on the program which was the sound of a guy grinding his teeth. Ugh.
The Variety Radio Directory of 1938, lists yet more for which I have no other corroborating reference, "Alarm Clock" on KWTN and CJOC, 'The Alarm Clock Club" on CKCK, the "Alarm Clock Frolic" on WPTF, another "Alarm Clock" on KWOS, the "Alarm Clock Program" on KFJB, "Alarm Clock Revue" on WBRC, "Alarm Clock Salute" on WNAC, the "Alarm Klock Klub" on KIEV, and a different "Alarm Klock Klub" on KVOG in Salt Lake City. There was even an "Alarm Clock Serenade" on WICC. I'm sure there were even more, but this programming novelty has been dead for decades. In it's place we have the morning zoo, which is less novel but more local.
No comments:
Post a Comment