Wednesday, May 18, 2011

The Howard Green Stations

I had never heard of Howard L. Green. But then, about a week ago, I read a quote in Radio-Info that got me asking some questions about Philadelphia radio history. 
"The five stations it bid on are still known around South Jersey as “the Howard Green stations”, despite having been acquired by Access.1 from the Green estate and then by Atlantic."
Howard Green died in 2002, at the end of a 50-year career as a radio and television magnate. He was 72 years old. His empire was based in Linwood, NJ; a neighborhood off Scull Bay to the South west of Atlantic City. His first gig in radioland was in at 1230 WENY-AM in Elmira, NY. he was still a college student. He moved from there to 1350 WCBA-AM in Corning, NY. Later, he was an announcer and salesman at 1380 WAYZ-AM in Waynesboro, PA.
He came to New Jersey in 1957 for a gig as GM of a news talker, 1400 WOND-AM and shortly after that, he purchased it. He built 103.7 WOSJ, which started broadcasting in 1961 from Pleasantville, NJ and later re-licensed to Atlantic City. Before that move they also changed calls to WMGM. They picked up the calls after 1050 dropped them in new york following their payola scandal in 1962. The station ran an automated "Wim-Gim" Top-40 format in the 60s. Then flipped to rock in the 70s.. still automated. Sort of hideous really. More here.

He later went back and bout 1230 WENY-AM and then 92.7 WENY-FM. He became the owner of the first station he worked at. It probably felt pretty good. In 1991, he bought 1580 WTYO-AM in Hammonton, NJ. After buying the station he changed the calls to WONZ-AM, then in 2001 changed them again to WGYM-AM. He also picked up 1240 WMMB-AM in Melbourne, FL one of the last stations he bought was 1440 WJAB-AM in Portland, ME he company name was South Jersey Radio, Inc. But everybody knew the name Howard Green.

His radio ownership was just a piece of the whole picture. He also owned TV stations, newspapers and at the age of 29, he was elected President of the New Jersey Broadcasters Association. Later he became the group's President and later Chairman of their Board of Directors. The Millennium radio group actually gives out a Howard L. Green scholarship. His legacy is assured... in some ways. He'd also be horrified to see WOND-AM and WMGM are all presently owned by the "Atlantic Board of Linwood NJ LLC, Debtor-in-Possession." That's right, it's being held not by his estate, but by outside interests who own it's debt. That's all that's left of South Jersey Radio, Inc.

9 comments:

  1. Hello! I was doing some on-line research in connection with my own radio memoirs. I hosted programs on WOND, Pleasantville from 1956 to 1958 where Howard Green was station owner/manager. You are correct in saying that he was there. But WOND was not a talk radio station then. It was a pop music station of the kind of music which would now be called "the music of your life" or nostalgia. Johnny Mathis, Sinatra, Doris Day, Ray Anthony's band etc. The slogan was "WONDerful music" to make it clear that it was not rock and roll. As for when it's format changed I can't say. I had moved on. Gordon Spencer

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  2. You sound like the right man to talk to. Maybe you can tell me what the hell "wim-gim" is?

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  3. Hello Jose! Thanks for thinking that I might be the right person to answer your question. Alas, I have no idea what "wim-gim" means, regardless of any pronunciation I can think of. What is your reason for thinking that's something I'd know? gs

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  4. A few contemporary sources indicated that WMGM had that format in the 1960s. My assumption is that it is a nickname for a piece of automation hardware... since green was into automation relatively early. But it could also be the names or nick-names of consultants.. I have no idea myself. I'm stumped.

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  5. Ah! I get it now! "wim-gim" must have been a way to say "W M G M" For example, I heard that WIBG in Philly was sometimes called "wibb-idge" and, in Milwaukee, where I had a show, WOKY was also known as "wauk ee." gs

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  6. Dammit. How'd I miss that! I'm getting senile.

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  7. Jose - WOND and and WMGM are now owned by Longport Media - a group of local investors who are committed to keeping the legacy of the stations and keeping them live and local. We are in the midst of documenting the stations' history and would love to hear from anyone who broadcasted on them and their memories. My email address is dcoskey@longportmedia.com

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  8. I worked for Howard Green and he was a cheap son of a bitch
    Gene Packard. He was not,at the age of 29, elected President of the New Jersey. he kept a mistress, who was his General manager for years. She was nuts. Horrible temper. She was later hired by Stockton college and shortly thereafter fires. They said she did not have a college degree. I'm certain that was not the cause but rather some sort of temper tantrum.

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  9. Howard Green was a cheap bastard! I worked for him for five years, nobody, but nobody got a raise. His general manager was his mistress. A horrible woman with a terrible temper. She later went to work at Stockton, College and shortly thereafter was fired. Gene Packard

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