
The program was a mix of idle chatter, live music and strangely, poetry. On his Sunday Serenade radio program, Kaye read poetry sent in to his show by his listeners, often over the music. Eventually this spawned a series of self-released books collecting poetry from the program. His book company was "Serenade Publishing." The 30 minute program was very light and is often described as "relaxing." Kaye plugged the books on the show and that worked well enough they're easy to find today.
It was actually one of the earliest programs ever to feature poetry readings. The right to read poetry over the radio actually had to go to court. In 1934 Jimmy Durante spontaneously broke out into verse on an NBC program. It's author Alfred Kreymborg sued Durante and NBC. the court ruled in favor of the schnozzola. Poetry had a little miniature boom in broadcasting.

Sammy recorded for Vocalion, RCA Victor, and Columbia in his career. He began as a saxophonist in college, playing in dance bands. He formed a ball room big band and played in Pittsburgh, Cincinnati and Cleveland before relocating to New York. In radio he appeared on the Old Gold Cigarettes program, The Chesterfield Supper Club, Sammy Kayes Cameo Room, So You want to Lead a band and Sammy Kaye's Chrysler Showroom.
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