Friday, October 21, 2005
Bad Branding, Part Three
They do not sell radios. In fact they have nothing to do with radio at all. Somewhere in the twisted logic of Concourse F of the Lindbergh Terminal of MSP airport this made sense to someone.
This is a retail store at the Minneapolis St. Paul International Airport carrying a selection of moderately priced "travel-friendly" clothes for women. It was founded by a flight attendant who thought consessions at the airports ignored women.
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branding
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