Friday, October 21, 2005

Bad Branding, Part Three

They do not sell radios. In fact they have nothing to do with radio at all. Somewhere in the twisted logic of Concourse F of the Lindbergh Terminal of MSP airport this made sense to someone.

This is a retail store at the Minneapolis St. Paul International Airport carrying a selection of moderately priced "travel-friendly" clothes for women. It was founded by a flight attendant who thought consessions at the airports ignored women.