The station has been on air since 1949, founded by Dr. Milton Wiksell; himself a graduate of Louisiana State University. Spinning indie gives the year of their first official broadcast year as 1974 [source] It's a fine station airing a mix of AAA, indie rock and old punk rock like only a taste-maker can. As I type now the DJ is spinning some Black Keys. The newspaper, where I found that show advert is the Sheperdstown Good News which was established in 1979, three decades after WSHC. They have a mission statement on their website that reads
"We aim to publish the best little good news paper in the known world and give it away free with the hope and a prayer that it will help cultivate a community of love and goodwill among those who fall under its good spell."
It's funded by the Shepherdstown Ministerial Association. The newspaper is a mishmosh of local business plugs, poetry, prose and art. I found copies of it more-or-less on every unoccupied flat countertop on German Street. It's a rarity, but it's nice to see a symbiotic relationship between local print and broadcast media. You can download the current issue here.