WE INTERRUPT THIS INSTALLMENT OF STUPID DJ TRICKS TO BRING YOU AN IMPORTANT NEWS BULLETIN
In much the same way that WCRB Boston, KING Seattle, and WQXR in New York all made the move from private to public, the change has come to San Francisco. This is a relaunch of the failed Classical Public Radio Network. In this version Entercom is transferring moving the 102.1 KDFC programming to a simulcast on 90.3 KUSF San Francisco and 89.9 KNDL in Santa Rosa. KDFC is rumored to be flipping to Classic Rock. The move comes with a $3.75 million dollar price tag.
At the time CPRN aired on about 60 stations and six HD Radio sub channels. CPRN laid off it's staff of 15. Left in the lurch, those stations had to generate their own programming or take one of the two existing classical satillite feeds: Classical 24, from American Public Media or Chicago’s WFMT Radio Network. CPRN never had more than about a quarter the affiliates of Classical 24. That same year an NPR study found the total number of news programming hours was growing while classical hours shrank or stagnated on public radio stations. Classical was in full retreat. More here. The CPRN 2008 epitaph is here.
New York Times the top 12 radio metros (New York, Chicago, Los Angeles Etc) showed almost an 11% drop in the listenership of classical programming just in the roll out of PPM. That's a lot of AQH. In other words, this is a mistake and it's one that they've made before.