Friday, April 30, 2010

B. Mitchel Reed

Burton Mitchel Reed was the host of the all-night Birdland Jazz Show on 1280 WOV-AM in New York City in 1956. For this razzmatazz, fast jive-talking persona he became famous. But he also was a figure in the burgeoning free-format world of FM radio.

Reed started out doing overnights in Baltimore and picked up the all night Birdland show in 1956. He took over for Symphony Sid who had hosted the program for only a couple years. Reed only stayed about a year himself. (Some sources incorrectly put the show on 710 WOR-AM. (In August of 1959, WOV was sold to Bartell Broadcasters, who changed the call letters to WADO.)

In 1957 he took a job at KFWB in Los Angeles doing evenings. Within a year the station flipped formats to Top 40, it's most popular DJs were known as "The Seven Swinging Gentlemen." The seven also included Bruce Hayes, Al Jarvis, Joe Yocam, Elliot Field, Bill Ballance, and Ted Quillan. More here.

Reed left KFWB for WMCA, moving back home in his home in1963. Two years later Reed returned to LA and returned to KFWB. But then come one of those game-changers. He attended the Monterey Pop Festival in 1967, and something clicked. He met with Tom Donahue the Program Director of KMPX, the hit it off and then it's owner Metromedia took over KMET Reed became it's PD. Reed programmed it as a 24 hour automated AOR station. Its studio was located on Wilshire Blvd.Reed took over the station in 1969, and stayed until 1971, when he left for a spin on KRLA. But He went back to KMET in 1972 staying on for an additional six years. Donahue died in 1975 at only 46 years old. In 1978, Reed had coronary bypass surgery and shortly thereafter left KMET for KLOS. He stayed at KLOS from 1979 to 1981. He died on March 16, 1983, he was only 56. NY Times obit here.

4 comments:

  1. Anonymous12:34 PM

    It is great that you remember BMR in 2010.

    This is confusing as you seem to contradict yourself:

    >>>(Some sources incorrectly put the show on 1280 WOV-AM.<<<

    You say: host of the all-night Birdland Jazz Show on WOV-AM in New York City in 1956...

    Is the 1280 dial position wrong?

    >>>Tom Donahue the Program Director of KMPC<<<

    KMPX FM San Francisco NOT KMPC (an L.A. Station)

    >>>Donohue died in 1975<<<

    SHOULD BE spelled Donahue

    >>>Labels: B mitchell reed, KFWB...<<<

    SHOULD BE Labels: B. Mitchel Reed, B Mitchell Reed, BMR, KFWB...

    http://www.tedalvy.com/bmr.htm

    ReplyDelete
  2. Good catch that should have been WOR not WOV.. I found so many contradicting sources that I got confused myself. other typos fixed as well.

    ReplyDelete
  3. The KMPX/KPPC Strike began at 3am on March 18, 1968.

    Most of the striking KMPX FM airstaff moved to KSAN FM on May 21, 1968 (birthday of Tom Donahue).

    The KPPC FM Strike continued, with its 24/7 picket line around The Pasadena Presbyterian Church (KPPC studio was in church basement) another 30 daze until late Spring 1968. Near the 1968 Summer Solstice KMET began as an automated radio station with only B. Mitchel Reed hired from the striking KPPC airstaff.

    Tom Donahue spent very little time at KPPC, as his show was taped at KMPX and shipped by commercial airlines to KPPC FM for his 9pm to Midnight airshift (and vice versa if he was live in Pasadena on KPPC). B. Mitchel Reed anchored Underground Radio in that church basement with his 4pm-9pm airshift.

    Late 1967, B. Mitchel Reed (BMR) left his hipster audience at KFWB AM (he played album cuts and good 45s) to helm KPPC FM with a major cut in salary. He had the respect of the record industry and ad agencies, so FM Rock got instant recognition in Los Angeles with a very weak signal on KPPC FM 106.7 and his legend drove the automated KMET to become a 24/7 Live radio powerhouse in Southern California. Many folk from radio stations all over the USA flew into L.A. and rented a motel room to listen to BMR on KMET so they could take his concepts back to their stations. Eventually, many KPPC FM disc jockeys moved to KMET because B. Mitchel Reed kept the station alive with his dedication and its strong 94.7 signal (Santa Barbara to San Diego) after it went Live 24/7.

    April 1, 1970, former KBCA FM jazz disc jockey (and 1968 KPPC disc jockey under Tom Donahue) Les Carter became Program Directoe at KPPC FM (now out of the church basement at 99 South Chester near Cal Tech).

    Recently KPPC had its 40th Anniversary [April 1, 1970] when PD Les Carter took his airstaff on an 18 month journey that ended when the entire KPPC air staff was fired by the evil GM Doug Cox [October 24, 1971] and then the November ratings came out showing KPPC/fm as the number one Rock radio station in Los Angeles for 18 to 34 age Adults. The April 1972 ratings did not even show KPPC listed at all under the evil GM Doug Cox.

    Peace, Ted Alvy


    KPPC DUCK RUSH (Neon Mallard) KPPC-FM 1967-1971

    tedalvy.com/mallard3.htm


    -end-

    ReplyDelete
  4. The KMPX/KPPC Strike began at 3am on March 18, 1968.

    Most of the striking KMPX FM airstaff moved to KSAN FM on May 21, 1968 (birthday of Tom Donahue).

    The KPPC FM Strike continued, with its 24/7 picket line around The Pasadena Presbyterian Church (KPPC studio was in church basement) another 30 daze until late Spring 1968. Near the 1968 Summer Solstice KMET began as an automated radio station with only B. Mitchel Reed hired from the striking KPPC airstaff.

    Tom Donahue spent very little time at KPPC, as his show was taped at KMPX and shipped by commercial airlines to KPPC FM for his 9pm to Midnight airshift (and vice versa if he was live in Pasadena on KPPC). B. Mitchel Reed anchored Underground Radio in that church basement with his 4pm-9pm airshift.

    Late 1967, B. Mitchel Reed (BMR) left his hipster audience at KFWB AM (he played album cuts and good 45s) to helm KPPC FM with a major cut in salary. He had the respect of the record industry and ad agencies, so FM Rock got instant recognition in Los Angeles with a very weak signal on KPPC FM 106.7 and his legend drove the automated KMET to become a 24/7 Live radio powerhouse in Southern California. Many folk from radio stations all over the USA flew into L.A. and rented a motel room to listen to BMR on KMET so they could take his concepts back to their stations. Eventually, many KPPC FM disc jockeys moved to KMET because B. Mitchel Reed kept the station alive with his dedication and its strong 94.7 signal (Santa Barbara to San Diego) after it went Live 24/7.

    April 1, 1970, former KBCA FM jazz disc jockey (and 1968 KPPC disc jockey under Tom Donahue) Les Carter became Program Directoe at KPPC FM (now out of the church basement at 99 South Chester near Cal Tech).

    Recently KPPC had its 40th Anniversary [April 1, 1970] when PD Les Carter took his airstaff on an 18 month journey that ended when the entire KPPC air staff was fired by the evil GM Doug Cox [October 24, 1971] and then the November ratings came out showing KPPC/fm as the number one Rock radio station in Los Angeles for 18 to 34 age Adults. The April 1972 ratings did not even show KPPC listed at all under the evil GM Doug Cox.

    Peace, Ted Alvy


    KPPC DUCK RUSH (Neon Mallard) KPPC-FM 1967-1971

    tedalvy.com/mallard3.htm


    -end-

    ReplyDelete