Wednesday, March 24, 2010

A Moment of Silence Please

WOXY is dead.
Long live
WOXY has died and been resurrected at least three times now.In the early days they were based in Oxford Ohio in a little studio in the middle of a road by a corn field that ended in dirt at one end and at Miami University at the other. I'm not making that up. I've been there.

Gentle historians would say that 97X transitioned to the internet on May 31st 2005. That was abotu a year after First Broadcasting bought the station from Balogh Broadcasting. The format flip came for the same reason it always does. It wasn't making money. But some longtime pro0grammers couldn't let go. WOXY had been a monument to Rock since 1983. They took it online. 97.7 held onto the WOXY call letters complicating branding forever.

In August 2007, WOXY.Com cut a deal was finalized with Cincinnati public radio station 91.7 WVXU wherein WVXU broadcast programming on their HD-2 radio channel. To their credit, WVXU seems to still be holding on to that programming and branding for their HD-2 even now., owned the station from 2006-2009 but didn't do a damn thing with it. On the bright side the bills got paid . In July 2009, WOXY.Com relocated it's studios to Austin, TX. Their broadcasting schedule remained the same. Then yesterday that announcement came out. Live broadcasts are over, and to my definition that's not radio anymore.