Thursday, March 23, 2006
Can you have too much NPR?
WFDD has the second largest coverage area; centered over Lexington reaching past Greensboro to the East, but petering out before Raleigh to the east and almost making Hickory to the west. It is completely enveloped by WUNC, making its matching NPR programming completely redundant. Then WNAA is the smallest by far; centered over Greensboro they are entirely constrained to the market. They too are offering completely redundant matching NPR programs. sigh. These are what the Poor Mojo Newswire calls an NPR-Zombie.
The most unique outlet for the market is 90.9 WQFS. In the last hour, they have played (that I recognize) the Yeah yeah yeahs, The Bee Gees, Test Icicles, Philly locals Man Man, Chuck Berry and even the Yonder Mountain String band.
This market is also home to LP stations 103.1 WFEC, 103.1 WUAG, 106.1 WEJM, WBYJ 97.9, and WEOM 103.1. WUAG is a 16 watt college station a genuine Class D license that existed prior to the LP glut . What kills me is that they have only 1 first adjacent conflict and nothing on the second. If they sat down 10 years ago and planned out a directional broadcast to the SW to protect 103.3 WAKG in Danville, VA they would be a real player in that market now. Instead they languish buried on the same frequency as two other LPs both of which have more wattage.
Just out of range from my hotel is 90.5 WSNC. Its southern coverage is hampered by frequency-mate WUSC in Columbia. But with only WFAE on their first adjacent 60 miles away they too probably could turn up the juice and serve more of the market.