The Billboard Rhythm & Blues DJ Spotlight

DJ Spotlight was a section in the Rhythm & Blues section of Billboard Magazine. Their Rhythm & Blues section itself goes back to at least July of 1952. It was a different era. Billboard still had both weekly Vaudeville and Burlesque sections.

It's original focus was on record reviews and charts as you'd expect. That same year, Bob Rolontz took over the "Rhythm & Blues Notes" column from Hal Webman. Mr. Kal Rudman was a contributing editor to the section starting in 1964. The column had been running since the middle of 1950, and addressed R&B more seriously as an industry. It was still full of record releases, and artist signings but it also covered R&B venue news, and both radio station and record label moves. Rolontz joined Billboard as a reporter in 1951, having grown up in radio. His father owned WCAU in Philadelphia. More here.

The Rhythm & Blues section fell under Music and Record news. But it didn't run in every issue. The spotlight ran irregularly. There was one spotlight it's first month, but three times in the following April. By March there was a spotlight every week. But back in the January 2nd issue there isn't a Rhythm & Blues section at all.  Because of that inconsistency I've broken out the below chart by week to indicate not just who is featured, but also if there was a DJ Spotlight at all. No DJ appeared more than once but some stations appeared multiple times. Out of 52 weeks only 37 DJs were spotlighted, and of those only one was a woman: Ruby "Lady Cool Breeze" Lewis of 890 KBYE-AM [More here].

Perhaps the most interesting discovery is that the spotlighted DJs are not all African-American. Both Charlie Brown of WLOU and the inimitable Porky Chedwick of WAMO were profiled. In a modern context it would be politically correct to see a race-agnostic chart or feature like that. I am not sure that's how it was intended or perceived way back in 1965.

Then suddenly in November, after the DJ Spotlight on Larry Daley, the feature just stopped. If it had been in December you might have expected it to re-start the following year.  But there were no Rhythm & Blues spotlights to come in January of 1966; and none ever again. It ended as abruptly as it began, without any explanation. The timing lines up with the departure of Rolontz for a VP job at Atlantic records but correlation is not causation. 

Date	Issue	Name	Call sign	City
01/02/1965	Vol. 77, No. 1	none
01/09/1965	Vol. 77, No.2	none
01/16/1965	Vol. 77, No. 3	none
01/23/1965	Vol. 77, No. 4	none
01/30/1965	Vol. 77, No. 5	Paul "Fat Daddy" Johnson	WSID	Baltimore, MD
02/06/1965	Vol. 77, No.6	George Hudson	WNJR	Newark, NJ
02/13/1965	Vol. 77, No. 7	none
02/20/1965	Vol. 77, No. 8	none
02/27/1965	Vol. 77, No. 9	E. Rodney Jones	WVON	Chicago, IL
03/06/1965	Vol. 77, No.10	George Woods	WDAS	Philadelphia, PA
03/13/1965	Vol. 77, No. 11	Jimmy Byrd	WILD	Boston, MA
03/20/1965	Vol. 77, No. 12	Charlie Brown	WLOU	Louisville, KY
03/27/1965	Vol. 77, No. 13	Porky Chedwick	WAMO	Pittsburgh, PA
04/03/1965	Vol. 77, No. 14	Bill Curtis	WUFO	Buffalo, NY
04/10/1965	Vol. 77, No. 15	Milton "Butterball" Smith	WMBM	Miami, FL
04/17/1965	Vol. 77, No. 16	Ruby "Lady Cool Breeze" Lewis	KBYE	Oklahoma, City
04/24/1965	Vol. 77, No. 17	George Truehart	WDAO	Dayton, OH
05/01/1965	Vol. 77, No. 18	Eugene Potts	WGIV	Charlotte, NC
05/08/1965	Vol. 77, No. 19	Chuck Moore	KPRS	Kansas City, MO
05/15/1965	Vol. 77, No. 20	Eddie Castleberry	WVKO	Columbus, OH
05/22/1965	Vol. 77, No. 21	Al Jefferson	WWIN	Baltimore, MD
05/29/1965	Vol. 77, No. 22	Edward "Pee Wee" Harris	WXKW	Troy, NY
06/05/1965	Vol. 77, No. 23	Sir Walter (Raleigh)	WAMO	Pittsburgh, PA
06/12/1965	Vol. 77, No. 24	Jerry Thomas	KNOK	Dallas, TX
06/19/1965	Vol. 77, No. 25	William Johnson	WUST	Washington, DC
06/26/1965	Vol. 77, No. 26	Bob Hudson	WCIN	Cinncinatti, OH
07/03/1965	Vol. 77, No. 27	Chet McDowell	KYOK	Houston, TX
07/10/1965	Vol. 77, No. 28	Chuck Cunningham	WLOU	Louiville, KY
07/17/1965	Vol. 77, No. 29	none
07/24/1965	Vol. 77, No. 30	Tom Reed	KPRS	Kansas City, MO
07/31/1965	Vol. 77, No. 31	William "Boy" Brown	KJET	Beaumont, TX
08/07/1965	Vol. 77, No. 32	"Big" Ben Tipton	KBYE	Oklahoma, City
08/14/1965	Vol. 77, No. 33	Bill Williams	WCHB	Detroit, MI
08/21/1965	Vol. 77, No. 34	Bill Moss	WVKO	Columbus, OH
08/28/1965	Vol. 77, No. 35	Dr. Bop (Hoyt Locke)	WAWA	Milwaukee, WI
09/04/1965	Vol. 77, No. 36	none
09/11/1965	Vol. 77, No. 37	"Cousin" Herb Lance	WERD	Atlanta, GA
09/18/1965	Vol. 77, No. 38	"Skipper" Lee Frasier	KCOH	Houston, TX
09/25/1965	Vol. 77, No. 39	Larry Dean	WWIN	Baltimore, MD
10/02/1965	Vol. 77, No. 40	Clifton "King Bee" Smith	KCOH	Houston, TX
10/09/1965	Vol. 77, No. 41	Ben Miles	WANT	Richmond, VA
10/16/1965	Vol. 77, No. 42	Rick Darnell	KPRS	Kansas City, MO
10/23/1965	Vol. 77, No. 43	Ruben T. Washington	KNOK	Dallas, TX
10/30/1965	Vol. 77, No. 44	Kelson "Chop-Chop" Fisher	WWIN	Baltimore, MD
11/06/1965	Vol. 77, No. 45	Larry Daley	WCIN	Cinncinatti, OH
11/13/1965	Vol. 77, No. 46	none
11/20/1965	Vol. 77, No. 47	none
11/27/1965	Vol. 77, No. 48	none
12/04/1965	Vol. 77, No. 49	none
12/11/1965	Vol. 77, No. 50	none
12/18/1965	Vol. 77, No. 51	none
12/25/1965	Vol. 77, No. 52	none

The Magnificent Montague

In 1974, Billboard published an article claiming that as of that year, the Magnificent Montague aka Nathaniel Montague, had worked at 80 radio stations. He was a radioman among radiomen. He brought his style and personality with him everywhere, for better or worse. His career began in 1949 by his own recounting which means for 25 years he was on an average of 3.2 radio stations per year. It seems impossible. It might not even be true. By his own recounting in for that 1974 article, that he couldn't remember all the dates and places. He went on to say:

"For years I never lived in any one city more than six months. I was the original rebel and I had to move around the country because I was always getting fired for moving my mouth... trying to bring in unions, and things like that...  That's why I consider myself a leisure time executive rather than a disc jockey."

 And that' swhat most of the press blubs say as well. In Ebony magazine they plainly state that KSAN fired Montague and described him as "uncontrollable." But in that same 1974 issue, IBS was taking out two full pages to advertise his shows syndication. He was huge.

He's used so many different names on air: Rodney Jones, Georgie Woods, Fat Daddy, Chatty Hatty, Charlie Brown, John Hardy, and it was on WWRL-AM where he became the Magnificent Montague.

In 1965 he was blamed for the riots in Watts. Mobs of rioters in the primarily black neighborhood chanted "burn baby burn," a signature line for Montague. He had used it in reference to "hot" records. The Los Angeles Times ran a front-page story explaining where the "hep" slogan came from. The mayor and the police chief pressured KGFJ to fire him. Instead they cut his hours and banned his catch phrase. Then they cut his hours a bit more. Then whittled him down to nothing. It was no problem to Montague. He just moved onto another city and another station. Supposedly that scene repeated more than 80 times. I read everything I could find and I came up about 60 stations short. If you can add one please do leave a comment.

WVOM-AM Brookline, MA 1949
WHAT-AM, Philadelphia 1952
KCOM-AM, Beaumont, TX 1953
KTLW-AM, Houston, TX 1953
KCOH-AM Houston, TX 1954
WGES-AM, Chicago, IL
WAAF-AM, Chicago 1955-1957
KSAY-AM San Francisco, CA ? (apocryphal)
KSAN-AM, San Francisco, CA 1957-1961
KGFJ-AM Los Angeles, CA 1958 -1959
KXLW-AM St. Louis, MO 1960 - 1961
WWRL-AM, New York , NY 1962
WVON-AM, Chicago, IL
WEEJ-AM (apocryphal)
KGFJ-AM, Los Angeles, CA 1965-1967
XERB-AM, Tijuana, MX 1968
KYNO-AM / KPHD-FM Fresno, CA 1971
XPRS-AM, Tijuana, MX 1972
KPLM-FM Palm Springs, CA 1990

In 2003, Montague published his autobiography through University of Illinois Press. Think of it as an early Christmas gift to yourself. History matters. You can read about it here.