"At one point in the history of modern radio a female air personality was almost unheard of, and this is quite an interesting psychological aspect of the medium since early radio featured some excellent female entertainers such as Jinx Falkenberg, Jane Ace, Jane Webb, Harriet Nelson, June Foray, Janet Waldo, Molly Jordan (of Fibber McGee & Molly fame) Lillian Randolph, and Alice Reinhart for example."
Cherie moved to the Top-40 station 1240 KMBY-AM in 1975 and there she became “Cherie the Midnight Lady” where she worked overnights. One of her listeners was Sonny Melendez of KMPC. He invited her up to Los Angeles to audition on his show. The Billboard article confuses this story a bit but she did not get an offer from 710 KMPC-AM. But perhaps it gave her higher aspirations. When she was told that KFMB in San Diego was looking for a new female voice she flew down to do a live audition for B-100 Program Director Bobby Rich. Cherie became their first female DJ. [SOURCE]
In the Fall 1977 Arbitron ratings, KFMB became the first FM station to be number 1 in a major market. At the time of that "Women Emerging" Billboard article in 1977, Cherie was doing a 2:00 - 6:00 weekday shift and a 7-11 shift on Saturdays. The article also made a point to say she was the oldest DJ on the station at 30 years old. So we know she was born around 1977 and is around 79 today. [The authors need to reveal this detail is how I the piece was written by a man.]
According to most sources, Cherie left KRTH in about 1982. The Carmel Pine Cone [SOURCE] describes her moving directly to "Power 106" KPWR but this is not exactly accurate. Omitted is her short tenure at KOST doing weekends. This is noted in the Dec 4th, 1982 issue of Billboard. Cherie also was at 105.9 before it was KPWR, when it was still KMGG (Magic 106). Billboard reports in February of 1983 that she was working weekends and performing additional duties as their promotion director.
"Things have changed today to a certain degree, and women deejays are much less of a novelty. My KLRB experience was an exciting opportunity to change attitudes about women disk jockeys. ... Five years ago, we had few female role models and therefore many women, including myself, found it frustrating, but rewarding, to be the so-called 'pioneers' in a traditionally male-dominated field..."
Power 106 didn't exist until 1986 when KMGG flipped from traditional Top-40 to a very 80s dance-forward, almost proto-CHR format complete with with shock jocks. Their playlist concluded disco, dance, urban and Top-40 hits and their new calls were KPWR. The station is still KPWR today but Cherie left the station around that time, probably as part of a staffing shake up.








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