DJ Foster Brooks

Foster Brooks died in 2001 at the age of 89. His talent has largely been forgotten as he spend the peak of his career type-cast into a role as a lush. Cultural attitudes toward alcoholism had changed by the 1980s such that it wasn't funny anymore. The same thing happened to Dean Martin.  Brooks was was almost 70 at the time and it was late in life to re-make his image. But he still landed a reoccurring role on Mork & Mindy as Miles Sternhagen. The role was a manager at a TV station. With his background, it may have been an impersonation of someone from his own career. Brooks made do with these cameo appearances until finally retiring. Anyone born after the movie Dances with Wolves came out would likely have no idea who he was.  More here.

Brooks was born in Louisville in 1912 and was one of seven brothers. His career started in radio, at WHAS-AM right there in Louisville at the age of 13 singing with his mother Edna. He remained primarily a singer at WHAS for years. The station was barely three years old at the time, having only been founded in 1922.  The earliest record I have found of him at the station is from April of 1932. He would have been only 20 years old. "Foster Brooks and Jim Henry staff singers doing a prolog for Hayden Reads Organlog this week at Loew's State, Louisville."  Then in September of that year another issue of Variety reports "Foster Brooks, WHAS baritone will m.c. at Seville Tavern, Louisville."

He later sang harmony with staff pianist Joe Pierson and by January 1937, he was announcing the Bulova watch time during station breaks. But this was not his first radio program. I found a 1934 issue of Variety which puts him on KSO in Des Moines, IA in 1934. It's just one sentence "Foster Brooks and Joe Plerson a new duo for KSO, Des Moines." Plerson was announcing at WQAM in Miami by March of 1935, so clearly the duo split. Plerson later landed at WFBM in 1946 and stayed at least until 1952. Brooks went back to Louisville by 1936.  More here.

Breaking out of singing, Brooks did everything behind the mic he could. He announced softball games and had an oddball afternoon show called "Yellow Blank Salute" with Herbie Koch organ, Charles Hurta on violin and Brooks own recitations. Radio Daily describes it as the staff organist and a staff violinist and makes no mention of Brooks. It was sponsored by Western Union. Radio Dial confirms it was on the air from May 1937 through April of 1938. He was at WHAS for 7 years (total) and was even captain of their baseball team. 

The WHAS studios were in the Courier-Journal newspaper building in downtown Louisville. Brooks became a staff announcer.  In 1937 he raised his profile for his emergency reporting during a severe flood. This was broadcast on both WHAS and WSM-AM. [SOURCE] In one of the pictures he poses with equipment borrowed from WFIL-AM. Yes, that's Brooks up the pole. It looks like they were clowning, which they were, but Monroe died of an infection from an injury that occurred in that dirty water, he was a year younger than Brooks. He and Pete Monroe sent flood bulletins from Lock 41 on the Portland canal and ended up in Variety and Broadcasting magazine multiple quotes and pictures: 

"At that time WHAS bulletins were spaced five minutes apart... the critical stages of the rescue work had passed. An announcer (Pete Monroe) or (Foster Brooks) said "WSM, this is WHAS calling... we will keep our transmitter open to take whatever stray bulletins come in... perhaps five minutes apart. Our transmitters now working with reduced power— go home WSM and get some sleep..."

That coverage is probably why a year later in 1938 Brooks moved to KWK-AM in St, Louis as an announcer. Trade magazines already knew who he was and reported the move.  He followed WHAS alumni Allan Anthony to KWK. Even Rural Radio magazine called out the hire. (The 1978 book Golden Throats & Silver Tongues by Ray Poindexter incorrectly places this in 1931.) A 1939 issue of variety confusingly describes Brooks leaving again in 1939. [SOURCE]

In 1942 he replaced Jack Berry on WHEC-AM in Rochester, NY taking over the Musical Clock. (Those call letters come up again later.) [SOURCE] In 1946 Brooks made his first commercial record, a 78 on Continental "The Face On The Bar Room Floor" Parts 1 [LINK]  and 2 [LINK]. It's oddly rare. The recording is not music or singing or comedy. It's a recitation with multiple character voices, all of which are probably Brooks. The text is old, I found a copy of the poem in the Stone Cutters Journal in 1922. It's attributed to Hugh Antoine d'Arcy who wrote it in 1887 under the original title "The Face Upon the Floor".  I can't speak for the 78, but the poem was very popular for decades. He wasn't even alone in recording it. Harold Selman did a version in 1928 for Okeh, Art Leonard for Regal in 1930, Buddy Williams in 1942 for Zonophone, and that continued right into the vinyl era. Hank Snow did a version in 1968. 

In 1943 550 WGR-AM & WKBW in Buffalo, where he hosted "The Musical Clock" and "Million Dollar Ballroom". In Buffalo, Brooks also performed with a country and western vocal group known as the Hi-Hatters.  Foster continued to play up the zaniness and organized stunts. He co-hosted a quiz show called "Stump Bob Smith." In 1949 he coordinated a canoeing event with WKBW and WEBR. There is one picture from this even of four very soggy DJs: Clare "Butch" Allen, Al Healy, George Walker, and Foster Brooks. It's not clear who won but if that meant staying dry, everyone lost. 

In 1950 went back to Louisville and got a really weird gig on WKLO. The WKLO DJ page describes his time at the station as short and says little else but there are other sources. [SOURCE]  His show was on 15 minutes five nights a week, then Saturdays from 9:30 PM to 1:00 AM. The description (below) in Variety magazine sounds truly bizarre. It sounds vaguely like his old WHAS show, "Yellow Blank Salute." I wish there was a tape of this show somewhere. 

"Brooks has a telephone in the studio and invites listeners to phone in their requests. One of the few air comics in this town, and by far the most versatile, Brooks intersperses vocals with the disks. Accompanied by the electric organ by Jerry Bottorff WKLO program director, Brooks vocals ballads in an excellent baritone voice. He has a gift for ad lib, and his throw-away remarks are entirely unpredictable. His timing and razor sharp zanyisms [sic] are making him a standout ad lib jock." 

By 1950 Brooks was on 970 WAVE-AM. The advertised him in Broadcasting magazine with the note "A top notch MC and wit —has appeared appeared with Arthur Godfrey, Vaughn Monroe, Spade Cooley and others! ... Louisville's most colorful television personality!"  In 1950 He had a "Foster Brooks Show" in 1950" which again sounds oddly like that Yellow Blank Salute again, ad-libs, card trucks and telephone gimmicks and musical accompaniment by the Mart-John Duo playing piano and bass-fiddle. He had a morning show "wake up with WAVE."  H Then he had a kids show at WAVE-TV where he played mickey mouse cartoons and portrayed The Old Sheriff in a western jail set.  Disambiguation Brooks father was a real sheriff in Louisville and Bhis brother was "Cactus" Tom Brooks who portrayed a cowboy clown on WHAS-TV in the 1950s 

Brooks stayed at WAVE for about 5 years. In 1957 Broadcasting also reported when he jumped to WHAM-AM in Rochester, NY. Brooks moved from WHAM-AM/WHFM-FM to WHEC-AM-TV in 1959. [SOURCE] It was the same year he won a Ray-O-Vac radio announcer Top 10 contest. I wish that tape still existed. 

Most short biographies report that he moved to Los Angeles in the 60s and began acting in television and doing stand up comedy. But this is glosses over the details. A Buffalo Bills press book still puts Foster Brooks on WROC-TV, Rochester in 1960, but so does the 1963 issue which seems erroneous. In 1962 KHJ schedules put him on that station in L.A. from January through at least June of that year. This seems to be his last regular radio gig and it's terminus marks the end of his radio career and the transition into character acting and television. 

According to Brooks he quit drinking in 1964 on a $10 bet. "I never drew a sober breath from Friday night to Monday. Eight years ago I quit. Fellow made me a $10 bet I couldn't quit, and I haven't had a drink since. At the time I needed the $10." His first TV appearance was on Gunsmoke in 1962, and his did dozens more; clearly playing a drunk was better for his career than being one. [SOURCE] He had a 30 year career in radio and then had another 20 year career in television. In 1997 Brooks was inducted into the Buffalo Broadcasters Association Hall of Fame. He died in 2001.