Research Projects

Friday, October 21, 2005

Bad Branding, Part Three



They do not sell radios. In fact they have nothing to do with radio at all. Somewhere in the twisted logic of Concourse F of the Lindbergh Terminal of MSP airport this made sense to someone.

This is a retail store at the Minneapolis St. Paul International Airport carrying a selection of moderately priced "travel-friendly" clothes for women. It was founded by a flight attendant who thought consessions at the airports ignored women.

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