Friday, April 12, 2019

Nielsen Radio Survey (Part 5)

So here's the diary itself. The instructions are simplicity itself. Over the last 50 years Nielsen has made these more or less idiot-proof. I prefer to use the term idiot-resistant, as virtually nothing is truly idiot-proof.

Here's a page from the diary itself. Note that it is identical to the instructions. I'd be curious to know how many respondents know the correct brand, call sign and or frequency of the station they're listening to. I do, but I'm a radio geek. In this survey I am what statisticians refer to as an outlier.
Here's the last page. Basic demographic data: age, gender, education, ethnicity, employment status, children, and income. Interestingly it also includes an opinion section. The hilarity that must contain most of the time.

On the very last page, beside the edge that seals the diary for mailing, it further says "We sometimes recontact people for special studies. Returning this diary does not commit you to participate in these studies." I would guess this is more specific to ethnic groups who under-represented in the sample. Sadly Radio geek is not a recognized ethnicity.

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