I don't mean the Russian KGB ( Komitet Gosudarstvennoy Bezopasnosti ) I am referring to 101.5 KGB-FM in San Diego. From the beginning of time, one of the virtues of radio is that the talent is faceless and sometimes even nameless. Talent in radio is a disembodied voice which through personality and character a person can build a relationship and even loyalty with their listeners. When images of a DJ are cynically used as marketing eye-candy, that power is undermined.
It happens in other industries and there are reams of serious literature on this topic. But in Radio in particular it seems to be an artifact, not a product of the industry.
What got me on this topic was the recent passing of Sue Delany-Leighton. It's sad because as recently as 2010 the San Diego Troubadour magazine referred to her as "the other blonde bombshell." The original blonde bombshell in their view was Susan Hemphill, another KGB-FM staffer. It was probably the only print media attention either had gotten in years. Delany only managed more print coverage by dying. In her obituary, NBC San Diego called her voice "sultry." Yes, in her obit. The really sad thing is that Delany was a serious DJ, who was in California broadcasting for decades. Still, R&R spelled her surname wrong almost every time.
7:00 PM to 12:00 Midnight shift at KBOS, in Tulare, CA. She left the station in 1981 for a better shift at XETRA "91X." In 1982 she started hosting the KGB morning show and Jeff Prescott. This was the show that everyone remembers. There in 1989, Delany was called the “high priestess of afternoon-drive radio..." by the San Diego Tribune. She remained at the station until 1992.