Wednesday, November 26, 2014
WHYF Placemat Ad
Radio print ads continue to mystify me. This ad was on a paper placemat in a diner well outside the station's city-grade signal contour. The use of print advertisement is dubious for radio in general. While billboards arguably target drivers at peak listening times, newspapers, magazines, fliers and other print venues sweep up the dregs. their virtue is in being cheap. But placemats... words fail me. I hope it was really cheap.