Monday, November 11, 2013

Negro Station Profile


I found a 1958 copy of Sponsor magazine that breaks out the programming hours targeted at black people on dozens of stations. Below is a grid that summarizes just a few of the key fields. I have made some corrections where the town was omitted, or a border blaster was assigned to the nearest US city.

However since this data was collected by survey in 1957 it has certain imperfections. Some of their answers are probably guesses or typos. It should also be considered likely that at least some radio station personnel responded to the survey with deliberately inaccurate information. Ex. KWBR and their 66.6% hours of Negro programming. If that one went to print, there are surely others less obvious. Some data is also omitted. Though in some of those cases I was able populate the field by calculation or to use another contemporary source.  I've marked my changes with an asterisk.  You can download my source material here.


CALLSFREQCITYSTATE%
WAUD1230AuburnAL20
WEDR1220BirminghamAL87
WENN1450BirminghamAL100
WJLD1400BirminghamAL100
WMSL1400DecaturAL6
WHOS800DecaturAL0.5
WOOF560DothanAL8.5
WOWL1240FlorenceAL5.2
WGYV1380GreenvilleAL5
WRMA950MontgomeryAL100
WJAM1310MarionAL15
WMLS1290SylacaugaAL6.5
WRBS790TuscaloosaAL100
KRVC1240ArkadelphiaAR20
KFFA1360HelenaAR25
KBLO1470Hot SpringsAR1
KOKY1440Little RockAR100
KUMA630MagnoliaAR7
KBLA1500BurbankCA42
KGFJ1230Los AngelesCA100
KPOP1020Los AngelesCA25
KWBR1310oaklandCA66.6
KALI1430PasadenaCA58
XERB1090Tijuana*MX*??
KSAN1450San FranciscoCA100
KTIM1510San RafaelCA10
WILM1450WilmingtonDE10
WJBS1490DelandFL??
WIRA1400Ft. PierceFL7
WOBS1360JacksonvilleFL100
WRHC1400JacksonvilleFL45
WFEC1220MiamiFL100
WMBM800Miami BeachFL100
WBOP980PensacolaFL100
WTRR1400SanfordFL15
WTMP1150TampaFL100
WDEC1290AmericusGA10
WAOK1380AtlantaGA100
WAUG1050AugustaGA50
WHAB1260BaxleyGA7
WCLS1580ColumbusGA100
WDWD990DawsonGA70
WBHB1240FitzgeraldGA10
WFPM1150Fort ValleyGA25
WDUN1240GainesvilleGA3
WHE1320GriffinGA15
WCEH610HawkinsvilleGA10
WLAG1240LaGrangeGA5
WTRP620LaGrangeGA10
WIBB1280MaconGA90
WYTH1250MadisonGA5
WGOV950ValdostaGA11
WACL570WaycrossGA9.09
WSBC1240ChicagoIL33.3
WAAF950ChicagoIL19
WBEE1570ChicagoIL70
WGES1390ChicagoIL60
WOPA1490ChicagoIL40
WGRY1370GaryIN28
WWCA1270GaryIN16
WJOB1230HammondIN20
WGEE1230IndianapolisIN40
WIMS1420Michigan City*IN84
KWDM1150Des MoinesIA3.25
WKOA1480HopkinsvilleKY6
WLOU1350LouisvilleKY100
WMLF1230PinevilleKY20
KDBS1410AlexandriaLA??
WXOX1260Baton RougeLA100
WIKC1490BogalusaLA2
KENV1600FerridayLA33.3
KLIC1230MonroeLA15
KNOC1450NatchitochesLA35
WBOK800New OrleansLA12
WYLD*600New OrleansLA100
KRUS1490RustonLA5
WANN1190AnnapolisMD??
WSID1010BaltimoreMD100
WEBB1360BaltimoreMD100
WITH1230BaltimoreMD17
WUST1120BethesdaMD80
WJLB1400DetroitMI60
WXYZ1270DetroitMI??
WBBC1330FlintMI25
WMRP1570FlintMI11
WCHB1440InksterMI100
WSGW790SaginawMI5
WROX1450ClarksdaleMS39
WACR1050ColumbusMS45
WCMA1230CorinthMS3
WGVM*1260*GreenvilleMS55
WNAG1400GrenadaMS7
WMDC1220HazlehurstMS8
WCPC1320HoustonMS15
WOKJ1590JacksonMS100
WQIC1390MeridianMS91
WSUH1420OxfordMS10
WHOC1490PhiladelphiaMS5
WRJW120PicayuneMS1
WSSO1230StarkvilleMS10
WROB1450West PointMS20
KPRS1590Kansas CityMO100
KATZ1600St. LouisMO100
KSTL690St. LouisMO14
KXLWSt. LouisMOST100
WHBI1280NewarkNJ95
WNJR1430NewarkNJ100
KWEW1480HobbsNM5
WOV1280New YorkNY50
WLIB1190New YorkNY87
WWRL1600New YorkNY33
WBBB930BurlingtonNC33
WGIV1600CharlotteNC60
WCKB780DunnNC10
WSRC1410DurhamNC100
WFAI1230FayettevilleNC12
WFMC730GoldsboroNC12
WHUH1450HendersonNC17.5
WHPE1070High PointNC10
WMFR1230High PointNC1
WELS1010KinstonNC15
WFTC960KinstonNC22
WEWD1080LaurinburgNC15
WLOE1490LeaksvilleNC20
WHIT1450New BernNC5.5
WRAL1240RaleighNC5
WEEB990Southern PinesNC20
WTYN1580TyronNC42
WGTM590WilsonNC10
WVOT1420WilsonNC0.9
WAAA980Winston-SalemNC100
WCIN1480CincinnatiOH100
WJMO1540ClevelandOH90
WVKO1580ColumbusOH11
WAVI1210DaytonOH4
WIZE1340SpringfieldOH4
WTOD1560ToldeoOH5.2
KMUS1380MuskogeeOK18
KHBG1240OkmulgeeOK10
WARD1490JohnstownPA1
WMCK1360McKeesportPA5
WDAS1480PhiladelphiaPA100
WHAT1340PhiladelphiaPA100
WAMO860PittsburghPA50
WBSC1550BennettsvilleSC12.2
WPAL730CharlestonSC100
WCOS1400ColumbiaSC25
WOIC1470ColumbiaSC92
WECS660GreenvilleSC15.5
WEAB800GreerSC50
WJAY1280MullinsSC12
WTND920OrangeburgSC15
WTYC1150Rock HillSC7
WBCU1460UnionSC9
WMFS1260ChattanoogaTN100
WJZM1400CkarksvilleTN18
WKRM1340ColumbiaTN100
WDIA1070MemphisTN100
WHEY1220MillingtonTN26
WSOK1470NashvilleTN100
KVET1300AustinTX5
KJET*1380BeaumontTX100
KRIC1450BeaumontTX24
KMCO900ConroeTX11
KNOK970Fort WorthTX100
KGBC1540GalvestonTX19
KGVL1400GreenvilleTX10
KCOH*1430HoustonTX100
KSEL950LubbockTX9
KMHT1450MarshallTX20
KJBC1150MidlandTX40
KSFA860MacodochesTX12.2
KLVL1480PasadenaTX20
KTAE1260TaylorST??
KTFS1400TexarkanaTX25
KDOK1330TylerTX50
WDVA1250DanvilleVA10
WSVA550HarrisonburgVA1
WRAP850NorfolkVA100
WSSV1240PetersburgVA10
WANT990RichmondVA100
WROV1240RoanokeVA20
KTVV1250SeattleWA3
WELC1150WelchWV3