Wednesday, June 19, 2013

Hate/Love for Clever Marketing

Noticing that the young and hip today aren't too keen on CD-R promos this German record label, Kantor came up with a vinyl record, and QR code triggered smart-phone app that mimics playing the record. Some of the press around this claims that the smartphone plays the record but that's just not true. Nonetheless it remains highly clever.

The music is crap Eurodisco of no redeeming artistic value, but the gimmick worked. They shipped 900 and over 70% of the QR codes were activated. If you have been on either end of a radio servicing you know that number is amazing.