Thursday, May 09, 2013

Bust a Nut

So it turns out that this radio ad is real and actually aired. 

Albert Holloway invented corn nuts in 1936. His company developing a hybrid of the Cusco corn, a large-kerned corn, that could be grown in California. Corn nuts are then prepared by soaking the whole  kernels in water, then deep-frying them in oil. Holloway had nothing to do with this ad. his original company was purchased by Nabisco in 1998.

In 1999, Nabisco released their "Bust a Nut" radio campaign, which was pulled from the airwaves on some radio stations after complaints. Despite the rebuke it was selected by a VH1 audience in 2000 as the second best radio jingle of all time.