The 4-minute segment is produced and hosted by Annie Prince and Bruce Wilson. It may be short, but MSA #70 is no podunk burg, and it follows top tier NPR programming. It airs on Tuesdays at 6:00 PM during NPR’s On the Media and Wednesdays at 5:45 PM during NPR’s All Things Considered. The show publicizes green-friendly events in the valley, and has how-to segments focused on local resources. I recently asked Bruce about the genesis of the program.
"We had started the Lehigh Valley Green Builders, www.lvgreenbuilders.org and after we left that board we suggested a show to WDIY about green building.The station manager suggested that we broaden the focus to all things green happening in the Lehigh Valley. A time slot was just about to open up so we jumped on it."
His co-host and wife Annie actually has a background in broadcasting; having started out at 91.7 WMUH at Muhlenberg College. She was also a member of the Lehigh Valley Community Broadcasters Association which founded WDIY back in 1995. If you live outside the metro, you can hear their program here. Personally I'd like to see a call-in program developed around green building. If Car Talk and You Bet Your Garden can remain popular for decades this could work.