Maybe it was a fundamental misunderstanding of how social media works, or maybe Bob really likes attention. He simply replaced his normal head-shot on Myspace with a picture of him naked, using a dead fish to cover his groin area. The only problem here is that this maneuver posts that same photo to your "friend's" pages. So while that's fine for most "friends," it may not be appropriate for all "friends." Because not everyone wants to see a half naked man wearing a fish. Fishermen pose with their catch all the time in Boston. They usually don't do it naked.
In this case the wrong "friend" was the Attleboro Police Department. Oops. As to exactly why they took the page down, police Capt. George Bussiere said “Research found that it wasn’t meeting the criteria we had hoped it would meet...” There is a man with a gift for understatement.
*I made up that word.