Wednesday, May 09, 2012
Strictly speaking, there are 128 "high school" radio stations in the U.S. but not all of them have even a single high school student at the mic. Only a fraction of those are operated in any way by high school students. Radio stations are licensed only as commercial, and non-commercial. So my designation here is strictly by licensee. But even if you counted all 128 stations, that's 0.9% of the total licensed stations in the U.S. —no matter how you slice it, less than 1% of American radio stations are licensed by high schools. More here.
However, when you go to highschoolradioday.com the first thing you hit is a splash page with a flash script playing a clip of a Rage Against The Machine song that was a single in 1992. While [obviously] I am pro-radio... this is part of the problem. Radio is fighting an uphill branding battle that leaves the platform looking dated next to say...an iPhone. Opening with a 20-year-old single... not helping.