Monday, October 03, 2011

Radio Artifact # 89

Radio Shack was founded in 1921 by two brothers, Theodore and Milton Deutschmann. It focused on amateur radio gear. their first store was in Boston, MA. In the 1960s as the hobby fell off the small chain of electronics stores was struggling. Tandy saw an opportunity and bought the company in 1962.
   In May 2000, the company dropped the Tandy name completely and became just Radio Shack. They must have regretted this somewhat as only about a year ago they began trying to re-brand as "the shack" which still makes me think of an outhouse. Regardless, this page of ephemera  probably dates to shortly after the merger. Radioshack was still making catalogs even in the 1990s but the binder-style catalogs stopped in the 1970s I think.