Friday, March 20, 2009

Job Talk

Today we have no end of job websites to find employment. Joblessness is worse than it's been in 20 years, but while you may not be able to find another six-digit salary... the act fo job hunting itself is easier than ever. You can find jobs more easily and in more places than ever before: Craigslist, Monster.com, Careerbuilder, indeed.com, simplyhired, and others. but in past decades options were limited there were trade magazines, the classifieds, and radio.

Radio was never a conventional way to find employment... at least for finding employment outside of radio. But in Grand Rapids Michigan 93.7 WJFM. They dropped for WJFM call in 1992 when they dropped classic rock for country music becomming B93, WBCT. The station launched in 1951 under John Fetzer as WJEF just simulcasting country station 1230 WJEF-AM. In a way they just came back to their roots.

In the 1970s they tried classical, beautiful music MOR, another swing at country and AC. It was in these years they ran a program called Job Talk. The program was good for press, not so good for ratings. They went on to try CHR, Soft AC and Classic Hits before Fetzer sold off the station.
This was not the world only employment focused radio program. 1400 WILI-AM in Willimantic, CT has a job-talk progam, as does WJJG-AM in Chicago, and 640 WGST in Atlanta. But it's still a fringe format on a handful of stations all arcane or obscure.