Tuesday, April 22, 2008

Call Out Hook

The call out hook is a dying art. Formerly they accompanied every single, so that the radio station could attach an artists introduction to the dingle in some form. It was like primitive sampling, or voice tracking. This led to them also being called "drop-ins." Today the sale of air-time is so sacred, that call out hooks rarely appear outside of time buys.For people outside of radio, these are never heard in their raw form. I recently picked up a promo 45 for Chris Christian. It's absolutely terrible, but the B side of the 45 is all drop-ins. So here it is in it's entirety, the raw audio we in the airstaff used to start with