The city's local Hispanic organization LULAC requested that WLW-AM remove the incredibly classy billboards decorating Cincinatti. He, his fake mustache, sombrero, poncho and mule had to go. Comitee presidente Alfonso Cornejo, called it "a hateful campaign" that exploited a "crudely depicted ethnic stereotype." and additionally asked for a written apology.
WLW-AM acted quickly. Within a week of the letter from LULAC, the signs were gone. WLW-AM GM Chuck Frederick, apologized in writing and LULAC seemed to accept that the fandango was over responding the quick response with a letter I quote in part:
"On behalf of 20+ multicultural organizations and LULAC Cincinnati, I would like to express my gratitude for your cooperation over these past two weeks. You have responded to the concerns of our community by removing the “The Big Juan” billboards and more importantly, you have stated your desire “to be part of the solution.” A major part of becoming part of the solution is by helping improve the equal treatment of Hispanics and other ethnic groups within media. In fact, a recent study conducted by Bridges for a Just Community indicated that 64% of Hispanics believe that they are not treated equal to Whites in the media."
Well it's not the most offensive thing Clear Channel's ever put on a billboard.