Radio advertises on television and vice versa. TV seems to survive the exchange pretty well. but radio, lacking entirely in visuals fails to make the translation. Radio shows make very poor TV programs. Howard Sterns TV show is terrible, and Rush was so bad he got cancelled. Locally even my ads for WMMR are truly terrible. They look awkward and dated. Despite all the research availabel today, these peopel have no idea what thsi ad does to their image. I'm ghaving trouble deciding ifit's better or worse than this spot is for 1130 WNEW-AM from the 1980s.
In In 1992, WNEW-AM became WBBR-AM running the buisness news format under the Bloomberg brand as it still does today.