Friday, October 27, 2006

KFYE makes a big change

This was just silly. Even Howard Stern couldn't have porn radio. But KFYE stunted it for a coupel weeks for a specific purpose. To offend and eliminate their current audience, and try to find a new one.

In Kingsburg California on 7/18/06 KFYE dropped it's Christian music format: the Christian music, the sermons and the Bible recitations were all gone. Then the porn format started. The brand name is actually "Porn Radio" the slogan: "all sex radio, all the time"

The playlist stick to that as much as possible using suggestive titles and lyrics including "Why Don't We Do It in the Road" by The Beatles, "Sexual Healing" by Marvin Gaye and "Nasty" by Janet Jackson. Tamer songs are heated up by adding recorded moans and groans!

But it's a stunt, never intended to be a long-runnign format. KFYE was only playing songs in a continuous one-hour loop without advertisements. At the time PD Clifton wouldn't admit that it was a stunt, but it was pretty obvious. They dropped it about five weeks later for a very reserved Hot AC format.