Thursday, December 08, 2005

All Shopping Radio K-SHOP

Way back in 1985, 92.1 WBKF was a perfectly normal radio station in Macclenny, Florida, that (also typically) played country music and church programs. The station was bought by Sarah and Greg Perich; who left things initially relatively unchanged. The call letters flipped to WJXR and it re-branded as "Shark Country" and the religious programming stayed put. Then they started their own morning show starring themselves.. and changed the logo. All relatively innocuous.

The Bargain Channel Program was started as a once-a-week show. As more listeners tuned in, the program hours increased. The Bargain Channel slowly became a 5-day program that started at 8 a.m. and ended at 9 p.m. Country music was moved to overnights.

By 1993 WJXR was an affiliate of ABC Radio Networks and FRN (a local FL sports network) hosting Florida Gator football, the local Baker County sports, Jacksonville Suns, Trinity Christian Academy football, the Jacksonville Jaguars, and the Jacksonville Tomcats. (lots of college ball) The Bargain Channel now airs 7 days a week from 6 a.m. to midnight. The staff includes more than 25 people, far from the two who first assumed all titles. All offices are opened 7 days a week, times vary.
While WJXR may have ben the first shopping radio outlet, KSHP is the first to do it 24/7. KSHP "Retail Radio" http://www.kshp.com/
It's in vegas. Of course.